Trailhead is an outdoor-focused coffee shop in Bellingham, Washington created by Bryan. The brand is inspired by the hiking and wilderness culture of the Pacific Northwest. Inspiration for Trailheads logo and typeface selection is drawn from common hiking equipment such as maps and trail signage. Muted greens relate the brand to the mossy woods, dark blues represent the cool, wet climate, and pale yellow recalls weathered trail signs and famous northwest sunsets.